Well-crafted digital content and social media strategy for businesses and social enterprises.
In our frenetic digital world, engaging audiences requires a mix of great content, strategic vision, ongoing evaluation and persistence. Just like floating down a Vietnamese river in a long boat, it’s not a five-minute job.
Creating engaging and optimised content for your website and social media channels is a fundamental part of building a strong and authoritative online presence. However, it is by no means the only consideration.
You’ll also need to monitor your social feeds and reply to queries and comments from followers (and potential followers), glean analytics insights to gauge performance and learn more about your customers, keep an eye on your competitors, write a blog and roll out regular email marketing campaigns (because even in 2017, this is still one of the best ways of bringing traffic to your website).
Of course, you’ll also need to develop a social media strategy that speaks to your marketing and communications strategies and incorporates the key performance indicators or social mission of your organisation.
Your head may be spinning, but don’t worry, call Teri Cooper at Scoot Communications on 0412 754 653 and let’s tackle the journey together.