The Scoot story
Scoot Communications was borne out of a love of writing, a love of travel and a growing obsession with social media. Weaving all three passions together to form a business seemed like a very attractive idea to its founder. Having spent many years on the corporate hamster wheel, Teri decided to give it a red hot go.
Plans were drawn, numbers were crunched and risks were assessed. Then, in the Spring of 2013, Scoot Communications roared into life – and has been roaring at full speed ever since. Today, Scoot has built a solid track record of helping businesses develop engaging communication and social media strategies that are geared towards growing their online audiences.
Recent projects successfully delivered by Scoot Communications include writing internal communications and employee engagement content for Toll Group, managing email marketing campaigns and blogging for IT consultancy TACT, and advising cycle clothing company Rapha on media relations and social media strategy.
“Scoot’s primary focus is to help businesses and social enterprises grow and actively engage with their online audiences through well-crafted content and finely tuned social media strategy.”
About Teri Cooper
Teri is a writer and communications professional who loves nothing more than cobbling together a few choice words and letting them rip on social media. As well as ghost blogging and social media management for various clients, she has written press releases, feature articles, optimised web content and branded marketing collateral.
Teri has a flair for storytelling, a love of all things social media and is a content marketing junkie. She understands that developing a measurable social media and digital content strategy that speaks to both your core business and your target audience is a crucial part of a successful marketing and communications mix. Organisations that wish to maintain competitive advantage know that retaining the loyalty of their customers means engaging with them on a range of channels, from email to social media. For many businesses this is easier said than done. This is where Scoot Communications comes to the fore.
Teri has 20 years experience in mining, engineering, consulting and hospitality, with demonstrated expertise in social media advice and strategy, corporate communications, media relations, copywriting, publicity, content marketing, search engine optimisation (SEO), branding rollouts, website administration, crisis management, photography and documentary film making and editing.
Teri holds a Master of Media and Communications degree from Swinburne University and is a member of the Golden Key International Honour Society, an invitation-only leadership organisation with global affiliations.