What is Scootalicious?

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The philosophy behind the Scootalicious blog

Good question. I’ll tell you what it’s not. It’s not a blog about cooking, though you’ll see plenty of talk of food. It’s not a blog about banking, but it will certainly seek to help you make a quid or two. It’s not a charity, though it is a voice for the power of social good. And it’s not a blog about technology per se, although tech and social media savvy readers can expect plenty of worthy commentary each week.

Okay, so that clears up what it isn’t, so what is it then?

Scootalicious is a fresh take on communicating in an age where people check their social media feeds before they even get out of bed. We all want to know what went down during those fateful hours when we were sleeping. How many Facebook friends liked our photo of last night’s dinner? What’s trending on Twitter? How many #sunrise photos have been Instagrammed in the 25 minutes since dawn?

These are not just first world questions, they are everywhere questions. But with so much chatter on so many channels creating so much confusion, not to mention controversy, are we all slowly going the way of Randle McMurphy as he slid towards mindless oblivion in “One Flew Over the Cuckoo’s Nest”?

How do we harness the best of social media while being mindful of its pitfalls? What strategies are there for attracting followers and converting them into advocates and customers, while sending trolls and detractors through to the keeper? Why is it important to repurpose content to different social media channels, and to post your best content – such as videos and key milestones – more than once?

We can’t ask Jack Nicholson these questions because he’s a bit of a dinosaur and isn’t on Facebook, Twitter, Instagram or even LinkedIn (is he crazy – how does he get through the day?). No matter, Scootalicious to the rescue!

The Scootalicious blog will give you the tools to tap into new audiences and strengthen relationships with existing ones. It aims to help people talk – and listen – to their customers, their clients, their supporters and their peers. Scootalicious is broad of topic and edgy of viewpoint, and will always seek to inform readers as factually as possible about the matter at hand. Which isn’t to say a bit of bias won’t creep in from time to time. After all, what’s the point of having editorial licence if you’re not willing to use it on occasion?

Best of all, Scootalicious will give you a few minutes of respite every week when it drops into your inbox. So don’t dilly dally, subscribe via the sign-up box at the bottom of this page so you don’t miss a single post!

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